Christopher Salib, Author at Pharotique CMG

Vintage IBM Personal Computer on a retail counter, illustrating a category-defining product for independent retailers.

How the IBM PC Became a Category-Defining Product

August 12, 2026

By Christopher Salib

Independent retailer building a hero product placement plan on a category shelf to lift conversion.

Hero Product Placement Plans That Convert

August 12, 2026

By Christopher Salib

Impulse merchandising techniques displayed at a tidy retail checkout counter.

Impulse Merchandising That Lifts Basket Size

July 28, 2026

By Christopher Salib

Cross-merchandising display pairing complementary products to lift basket size in an independent retail store.

Cross-Merchandising That Grows Basket Size

July 22, 2026

By Christopher Salib

Australian retailer reviewing a supplier onboarding checklist before confirming a first purchase order

A Supplier Onboarding Checklist for Retailers

July 8, 2026

By Christopher Salib

A supplier representative running a co-branded in-store demo day event with an independent Australian retailer.

Co-Branded Events and Demo Days That Sell

July 1, 2026

By Christopher Salib

category management glossary terms

Category Management Glossary for Retailers

June 24, 2026

By Christopher Salib

dead Stock Old Stock, collecting dust in a retail shope back office

Dead Stock Clearance Without Killing Margin

June 16, 2026

By Christopher Salib

Product price markdown startegy, how much, when, and why

Markdown Management That Protects Your Margin

June 11, 2026

By Christopher Salib

Retail steps showing the increase of price ladder with good, better and best product tiers.

Price Ladder Strategy: Good, Better, Best

May 27, 2026

By Christopher Salib