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Expertise

Pharotique CMG delivers comprehensive retail category management services designed specifically for small businesses, independent retailers, and emerging brands across Australia. Whether you’re looking to sharpen your product range, negotiate better supplier terms, or maximise the performance of your shelf space, our expertise covers every stage of the retail journey — from strategy to in-store execution.

To learn more about the team behind these services, visit our About Pharotique CMG page. To explore our latest thinking on retail strategy, head to the Paralogue. Ready to get started? Book a consult today.

RETAIL CHANNELS

 

  • FMCG
  • Bricks & Mortar
  • Omni-Channel Retailing
  • Travel Retail
  • Buying Groups
STRATEGIC SERVICES

 

  • New Product Launch
  • Consumer & Market Analysis
  • ERP/CRM Optimisation
  • NRI Strategies
  • Supplier Management
  • Marketing & Promotional Strategy
  • Planogramming
  • Seasonal Purchasing
OPERATIONS

 

  • Inventory Management
  • Price & Product Strategy
  • Obsolescence Stock Review
  • In-Store Execution
  • Visual Merchandising
  • Group Buying
EVENTS & ENGAGEMENT

 

  • In-Store Events
  • Off-Site Retailer Events
  • Supplier Events
  • Training Programmes
  • Workshops

Our Retail

Category Management Services

Our retail category management services are built around six core disciplines.
Each one is designed to address a specific area of your retail operation - and together, they form a complete, end-to-end commercial framework.

CATEGORY PLANNING & STRATEGY

Develop comprehensive category strategies that align with your business objectives and market opportunities.

Category Definition & Segmentation

Competitive Analysis & Benchmarking

Growth Opportunity Identification

Strategic Roadmap Development

SUPPLIER RELATIONSHIP MANAGEMENT

Build and maintain strong supplier partnerships that drive mutual success and competitive advantage.

Supplier Selection & Onboarding

Contract Negotiation & Management

Performance Monitoring & Optimisation

Strategic Partnership Development

ASSORTMENT PLANNING & OPTIMISATION

Optimise your product assortment to maximise sales, profitability, and customer satisfaction.

Assortment Architecture Design

SKU Rationalisation & Optimisation

New Product Introduction Planning

Seasonal & Promotional Assortment

PRICING & PROMOTIONAL STRATEGY

Develop pricing strategies and promotional programs that drive sales while maintaining margins.

Competitive Pricing Analysis

Promotional Calendar Planning

ROI Analysis & Optimisation

Markdown & Clearance Strategies

INVENTORY MANAGEMENT & FORECASTING

Optimise inventory levels to reduce costs while ensuring product availability and customer satisfaction.

Demand Forecasting & Planning

Inventory Level Optimisation

Stock Turnover Analysis

Obsolescence Management

SPACE MANAGEMENT & PLANOGRAMMING

Maximise the impact of your retail space through strategic product placement and visual merchandising.

Planogram Development & Execution

Space Allocation Optimisation

Visual Merchandising Standards

Customer Flow Optimisation

Collective Buying Power

Leverage group purchasing for better terms and pricing. As a result, members consistently access supplier deals that would otherwise be out of reach for a single-site retailer.

Shared Resources

Access shared expertise, knowledge, and best practices. In addition, buying group membership often includes training resources, industry benchmarks, and peer learning that accelerate business improvement.

Multi-Site Coordination

Streamlined operations across multiple locations. This means consistent ranging, unified promotional planning, and stronger supplier accountability across the group.

Not sure which service is right for your business? That's exactly what a discovery session is for. In short, we help you identify your biggest opportunities, prioritise the right actions, and build a plan that fits your goals and budget. Book a consult and let's get started.