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To contact retail consultant Christopher Salib at Pharotique CMG, use the enquiry form below or reach us through the details on this page.

Pharotique CMG is a Sydney-based retail consultant available to small businesses, independent retailers, brand founders, and self-published authors across Australia. To contact retail consultant Christopher Salib directly, use the enquiry form below or reach us through any of the contact details on this page. We respond to all enquiries within one business day.

    Retail AdvisorySelf-Publishing



    Retail Consultant Contact Details

    Business Name: Pharotique Category Management Group

    ABN: 26 746 762 529

    Reach us through any of the following channels:

    Phone: 0414 788 811

    Email: christopher@pharotiquecmg.com.au

    Address: Suite 277, 246 Oxford Street, Paddington, NSW 2021, Australia

    Website: www.pharotiquecmg.com.au

    Testimonials

    What Our Clients Say

    At Pharotique Category Management Group, client partnerships are at the core of what we do. We’ve proudly supported a wide range of businesses – from self-published authors and market stallholders to independent retailers and eCommerce brands – helping them sharpen their assortments, launch into retail, and grow with clarity.

    Whether we’ve helped refine a pricing strategy, build a go-to-market plan, or develop a retail-ready range, every testimonial reflects the real-world impact of tailored, expert support delivered without the cost of hiring an internal team.

    If you’re a past or current client and would like to share your experience, we’d love to hear from you. Contact us to be featured on this page.

    I recently worked with Pharotique CMG to self publish my children's book, 'The Magical Seeds' and I couldn't be happier with the experience. Christopher was an absolute pleasure to work with. He was knowledgeable, patient and genuinely invested in bringing my vision to life. Navigating the world of self publishing can feel overwhelming, but Christopher made the entire process feel manageable and even enjoyable. I highly recommend Pharotique CMG to any aspiring author looking for expert guidance and someone who truly cares about the outcome.

    Mireille BoutrosSelf Published Author - The Magical Seeds

    Working with Christopher from Pharotique CMG has been a game changer for Superior 8 Studio. He helped me source the right in-store products, improve how everything is displayed, and build a clear product strategy with a yearly promotional calendar. He also guided me on expanding into ecommerce to drive sales beyond the chair. I highly recommend Pharotique CMG to any small business owner who wants to get serious about their retail strategy.

    Joshua S.Owner of Superior 8 Studio

    I have had the privilege of working with Chris and benefiting from his knowledge and expertise. His transparent communication style and unwavering dedication consistently stand out. I recommend him wholeheartedly.

    GinaClient - Franchise Owner Dymocks Neutral Bay

    I had the pleasure of chatting with Chris during an exciting (and slightly overwhelming) stage of my writing journey. He brought calm, clarity, and real industry insight that helped me refocus and get energised again.
    Chris has a knack for listening, guiding without pressure, and offering practical next steps that actually make sense. I'm so glad I reached out. Highly recommend to any writers navigating the big, sometimes messy, world of publishing.

    Monique de RuiterSelf-Published Author - Same, Same But Different

    Had the pleasure of doing some work with Christopher and my book. His attention to detail and dedication to his craft is greatly appreciated. I look forward to continuing my work with him. Highly recommend if you are in the space of wanting to write your own book.

    Rob GoddardSelf-Published Author - Behind The Smile

    I reached out to Christopher for some guidance on introducing my children’s educational brand to large retailers, and I’m so glad I did.
    He was generous with his time and offered thoughtful, practical advice that showed real insight into retail category management and supplier relationships. His suggestions were clear and actionable, and he even pointed me toward contacts that may be valuable in taking the next step.
    Christopher’s depth of knowledge in strategic sourcing and negotiation, along with his willingness to share guidance is clear. I’m grateful for his support and would gladly recommend him.

    Lynne JacksonClient - Founder Tradie Roo

    I had the privilege of working with Christopher, whose expertise in the B2B field is truly exceptional. He brought a wealth of knowledge to our collaboration, consistently providing practical insights backed by real-world examples and transparent feedback.
    What impressed me most was Christopher's commitment to going above and beyond—he didn't just share his expertise during our interactions, but also delivered valuable resources that helped implement his recommendations. His ability to translate complex B2B concepts into actionable strategies made our work together both productive and educational.
    Christopher's professional approach, combined with his conversational style, made even challenging business discussions accessible and engaging. I highly recommend Christopher to anyone seeking a knowledgeable B2B professional who delivers tangible value.

    Edgars PudansClient - Founder Through Our Lens

    Chris has been a client of mine since March 2024 and during that time he has demonstrated an exceptional personal and professional commitment to his goals and growth. He takes personal accountability for his actions and outcomes, and despite the fear of the unknown is willing go outside of his comfort zone to achieve personal transformation.

    James GrantFounder at Granted Coaching

    I've had the pleasure of working closely with Christopher through Pharotique CMG. From our first project, it was clear he brings exceptional expertise, strategic insight, and professionalism. His 17+ years of experience across FMCG, travel retail, and omni-channel sectors drove data-led strategies that improved category performance, supplier relationships, and profitability. His ability to turn complex data into actionable strategies and foster strong collaboration delivered outstanding commercial outcomes. I highly recommend Chris to any organisation seeking a strategic, results-driven category management expert.

    Claudia SalibMedia Delivery Manager

    I had the pleasure of working with Christopher Salib through Pharotique CMG. Christopher brought a strategic lens and deep commercial acumen to our business, delivering real results across range reviews, supplier cost analysis, and marketing planning. His direct supplier engagement secured new promotional support, MDF allocations, and better catalogue visibility, while his introduction of local independents broadened our offer in ways we wouldn't have achieved internally. He is commercially sharp, a clear communicator, and a trusted advisor. I highly recommend Christopher to any business looking to optimise its buying strategy or uplift category performance

    Justine SayeghGeneral Manager at Reliable Food Distributors
    Christopher Salib — category management consultant and founder of Pharotique CMG
    Christopher Salib

    Connect With Your Retail Consultant Online:

    As your dedicated retail consultant, Christopher responds to all enquiries personally and promptly.

    Follow Pharotique CMG for regular retail insights, category management tips, and business updates:

    In addition, Christopher Salib is active on LinkedIn and welcomes direct connection requests from retailers, suppliers, and business founders.

    We currently serve clients in:

    As an Australian retail consultant based in Sydney. Pharotique CMG delivers services to clients across all states and territories.

    Sydney

    New South Wales

    Melbourne

    Victoria

    Brisbane

    Queensland

    Adelaide

    South Australia

    Perth

    Western Australia

    Hobart

    Tasmania

    Canberra

    Australian Capital Territory

    Darwin

    Northern Territory

    In short, wherever your business is located in Australia, Pharotique CMG can support you. Therefore, distance is not a barrier to accessing expert retail and category management advice.

    When you’re ready to start, book a consult and let’s get to work.